How to Create the Christmas Sales Spike Every Month

sales team productivity Apr 11, 2019

Imagine having the Christmas sales spike every month?

What if you could capture that high productivity every month of the year?

It’s a nice thought and yes you can do it in your business or career.

In Australia, we have two major production spikes — end of financial year (30th June) and Christmas. More gets sold, and more gets done prior to these dates than at other times of the year. They are our two greatest deadlines!

The power of a deadline is not fully appreciated. I’m sure you can remember putting off some task, such as cleaning a house for weeks, only to do it just before the relatives arrive! It’s remarkable how much you can finish off—because you have to—before you go on holiday!

People get more done when working towards a deadline.

The Christmas Rush

It’s amazing how much work is done by one and all, as Christmas approaches.

The whole world has an agreed upon target by which we have to get everything done.

Most businesses have a spike in sales and production as we approach December. Imagine if we had the Christmas game every month? Imagine how much more you’d get done each year?

If we did this, global productivity would be much higher than it is. However, you don’t need an annual holiday to make this happen.

I urge you to consider a monthly game, a game which your whole company plays—a game that has a cut-off date. You will be surprised how much more will get done. I have implemented this with clients and some have even gone to a weekly game. I’ll leave it up to your imagination…


TIP 1: Check with your staff what motivates them to play — it’s not always money. I’ve seen pizza and half a day off, get amazing production in more than one business! People like to have fun.

TIP 2: Everyone should be able to play, and everyone should win. You want to set up a situation where the whole team is helping each other to win.

Contact me if you want more info on growing sales & your business by playing a production game.

This sales game I ran with one of my clients illustrates the power of the above concept. I worked with them on clear goals, plans, defined targets and then played a production game.

RateOne are Mortgage Brokers & Financial Planners. Adam, Ted & Martin have grown 1000% over the last four years since I started working with them.

We worked out a prize all the brokers wanted to play for and all the support/admin staff knew about it and were playing too. Everyone participated! It ran over two months with the reward of going to Sydney as a team and doing indoor skydiving!


The results speak for themselves: 

From June to September is a 45% increase!

There were no additional staff, no additional marketing spend—the result is from a group game with a deadline.


It makes sense, doesn’t it? Life is more fun when you play a game. Business is a big part of life, so it needs to be fun. Otherwise, most of your life is a drudgery.

Business is a game and always was, we just forget and became serious. But there goes the fun, the joy and the excitement…and these are the reasons for living.

So…what game are you going to play?

Be Valuable,

Oisín Grogan is the $200 Million Business Coach.

Founder of the Vwork System—Hiring & Team Productivity.

He provides Results-Driven Coaching Programs & guidance to help leaders hire better staff, increase productivity & reach their goals faster.


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